Hyundai Crafts a Rival to the Worlds Premier Sport Sedans

Oftentimes, the best place to start is the beginning. No longer mired by archaic rules of luxury, you can set to work building a car right. Interrogating every swatch of leather, every fiber-optic wire and aluminum part to ensure it's all what it should be.

Rear-wheel drive and high-output V8 engine deliver world-class driving experience

Hyundai aims to shatter premium automobile paradigms with the introduction of its new flagship, the all-new Genesis sports sedan. With capabilities and features comparable to the world's leading premium sports sedans, Genesis will arrive at Hyundai dealerships this summer.

Genesis is built on Hyundai's all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, the Lambda 3.8-liter V6 engine, and Hyundai's all-new Tau 4.6-liter V8 engine. The Tau produces 375 horsepower using premium fuel and 368 horsepower using regular unleaded, leading all competitors in specific output with 79.5 to 81.0 horsepower per liter respectively. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Lexicon® audio systems and electronic active head restraints.